Mobile Internet marketing, play is human nature mobile Internet marketing, play is human nature
According to the China Mobile Internet User Behavior Insight Report 2014, the average daily contact time between mobile phone and Pad media accounts for 42%.——
High winds set fire to the sky.
Why not use mobile Internet to market two-way foil, to wash all vested interests, and to civilize business?
Lailong-Mobile Internet Marketing and Today's Times
Effectiveness = quantity * Quality
With the above identities, we can trace back to the three marketing times:
1. Traditional Marketing Era
Marketing Effectiveness = Number of Meetings * Transaction Rate
Meet: Meet more customers.
The trick can be:
Traditional advertisements, such as Qin Chi's angry capture of CCTV's icon king, have caused a sensational effect, which is well known throughout the country.
Sales of Iron Army, such as Shi Yuzhu's "General Attack Order", the giant overnight paved 500,000 shopping malls.
Golden areas, such as McDonald's, are close to KFC. They compete in the business circle first.
Deep distribution, such as Coca-Cola, is everywhere, from grocery stores to supermarkets.
Trading Rate: Persuade more customers.
The trick can be:
What are the sales skills? "
Wonderful flowers piled up, that pile of cargo yards have a variety of customs.
Brand Cluster, who can get around P&G?
In a word, the core of traditional marketing is sales space and salesmen, which are destined to become resource-intensive and labor-intensive industries.
2. Internet Marketing Era
Marketing Effectiveness = Flow * Conversion Rate
Flow: Let more customers visit.
伎俩见旧文「 网络营销精髓？ 」，无非：
See the old article "Essence of Internet Marketing? ". It's nothing more than:
Self-built traffic entrance (self-media): Brand official Weibo, Brand official Weibo...
Purchase traffic entrance (paid media): Baidu Bidding; Taobao Diamond Exhibition, through train; Tencent Wide Point Tong...
Foster traffic entrance (word-of-mouth media): share courteously; share with others; share with others; share with others; share with others; share with others for their own sake...