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中华营销网:央视播保靖黄金茶公益广告传递正能量

中华营销网www.cyingxiao.com:央视播保靖黄金茶公益广告传递正能量

吕洞圣山、云海、保靖黄金茶茶山、古茶树、采茶、制茶、泡茶……7月1日,作为2019年中央广播电视总台“广告精准扶贫”产品,保靖黄金茶荣登中央电视台,在CCTV-1等11个频道滚动播出,单次播出时长60秒,播出时间为7月1日至7月31日。消息传来,湘西土家族苗族自治州保靖县人民欢欣鼓舞,至此,保靖黄金茶在中央台震屏发声,让世界人民品鉴。

Ludong Saint Mountain, Yunhai, Baojing Golden Tea Mountain, Ancient Tea Trees, Tea Picking, Tea Making, Tea Making... On July 1, Baojing Golden Tea, as a product of CCTV's "Precision Advertising for Poverty Alleviation" in 2019, was rolled on CCTV-1 and other 11 channels. It lasted 60 seconds and lasted from July 1 to July 31. The news came that the people of Baojing County, Tujia and Miao Autonomous Prefecture in Western Hunan Province were exulted and encouraged. So far, Baojing Golden Tea sounded on the seismic screen of the Central Station to let the people of the world appreciate it.

2019年中央广播电视总台“广告精准扶贫”产品以屏幕助力脱贫,用广告推动脱贫,免费帮助偏远贫困地区播出广告宣传片,以经济带动发展,助力精准脱贫。这次保靖黄金茶公益免费广告分别在CCTV-1、2、3、4、7、8、10、11、12、13、14十一个核心频道连续播出,平均每天播出频次近30次。

 In 2019, CCTV's "Precision Advertising Poverty Alleviation" products help poverty alleviation by screen, promote poverty alleviation by advertising, and help remote and poor areas to broadcast advertising films free of charge, so as to promote economic development and help poverty alleviation accurately. The public service free advertisement of Baojing Golden Tea was broadcast continuously in CCTV-1, 2, 3, 4, 7, 8, 10, 11, 12, 13 and 1411 core channels, with an average of nearly 30 times a day.

公益广告播出后,保靖县茶商茶农反响强烈。来自保靖县鼎盛黄金茶开发有限公司的周莎表示:“通过央视平台的这次报道,我们保靖黄金茶扩大了知名度和美誉度,增加了一个更大的消费市场。我们的茶农更有盼头,更有干劲,我们保靖黄金茶产业会做大做强。”

 After the public service advertisement broadcast, the tea merchants and tea farmers in Baojing County had a strong response. Zhou Sha, from Baojing Dingsheng Golden Tea Development Co., Ltd., said: "Through this report on CCTV platform, we have expanded the popularity and reputation of Baojing Golden Tea and increased a larger consumer market. Our tea growers are more hopeful and energetic, and our Baojing gold tea industry will become bigger and stronger.

“近年来,保靖黄金茶产业发展得到了各级部门的大力支持,这次中央电视台也不遗余力给予了宣传报道,对于我们茶农而言,这是一件莫大的喜事!我代表所有茶农,诚挚地表示感谢,真诚希望大家一如既往地关心支持保靖县的茶叶发展。”来自保靖县吕洞山镇黄金村的曾丽说,“为了让大家喝到一杯更放心、更生态的茶叶,我们会坚持市场导向,以绿色品牌为核心,打造精品茶园,在茶叶市场中突破自我,创造一个干净纯洁的茶叶氛围。”

"In recent years, the development of Baojing Golden Tea Industry has received strong support from all levels of departments. This time, CCTV spared no effort to give publicity reports, which is a great joy for our tea farmers. On behalf of all tea farmers, I sincerely thank you and sincerely hope that you will continue to care about and support the development of tea in Baojing County. Zeng Li, from Jincun, Ludongshan Town, Baojing County, said, "In order to make everyone drink a cup of tea with more confidence and ecology, we will adhere to the market orientation, take green brand as the core, create a fine tea garden, break through in the tea market, and create a clean and pure tea atmosphere."

保靖县是黄金茶的故乡,土家苗族儿女世代聚居于此,采制一芽一叶,据《明世宗实录》记载,嘉靖十八年,阿婆以茶治愈染瘴士兵,官员答谢黄金一两,“一两黄金一两茶”,保靖黄金茶因此得名。千秋功业一壶茶,醉美保靖黄金茶。从来佳茗似佳人,饮后方知就是她。

 Baojing County is the home of golden tea. The children of Tujia and Miao nationalities have lived here for generations to gather and make one bud and one leaf. According to the Records of Ming Shizong, in the eighteenth year of Jiajing, Grandma cured soldiers with tea and the officials thanked Golden One or Two, "One or two Golden Teas", so Baojing Golden Tea got its name. Qianqiu Gongye a pot of tea, drunk beauty Baojing gold tea. A beautiful tea is always like a beautiful woman, who is known after drinking.

“四高四绝”的保靖黄金茶是保靖的一张金名片。2057株古茶树是保靖黄金茶产业科研的基因宝库、活档案。保靖黄金茶是保靖人民脱贫攻坚的主导产业,目前,保靖县茶叶总面积11万亩,可采茶园5.5万亩,有效带动4800户1.8万贫困人口稳定脱贫。今年春茶产量800吨,产值8亿元以上。计划到2020年,保靖黄金茶产业实现“双十”目标,即种植生态有机茶15万亩、年产值15亿元、总产值60亿元以上,保靖黄金茶打造成为国内外知名品牌、争创中国驰名商标,保靖建成中国名茶之乡、中国有机茶基地县。

Baojing Golden Tea is a golden card of Baojing. 2057 ancient tea plants are the gene Treasury and living archives of the scientific research of Baojing Golden Tea Industry. Baojing Golden Tea is the leading industry for the people of Baojing to overcome poverty. At present, the total area of tea in Baojing County is 110,000 mu, and the total area of tea garden is 55,000 mu. It effectively drives 4800 families and 18,000 poor people out of poverty. This year, the output of spring tea is 800 tons, with an output value of over 800 million yuan. It is planned that by 2020, Baojing Gold Tea Industry will achieve the goal of "Double Ten". That is to plant 150,000 mu of ecological organic tea, with an annual output value of 1.5 billion yuan and a total output value of more than 6 billion yuan. Baojing Gold Tea will become a well-known brand at home and abroad, strive for a well-known trademark in China, and build Baojing into a home of famous Chinese tea and an organic tea base county in China.

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