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中华营销网:移动互联网营销的本质就是营销人性

中华营销网www.cyingxiao.com:移动互联网营销的本质就是营销人性

移动互联网营销,玩儿的就是人性   移动互联网营销,玩儿的就是人性

Mobile Internet marketing, play is human nature mobile Internet marketing, play is human nature

据《2014中国移动互联网用户行为洞察报告》 ,手机与Pad媒体日均接触时间占比已极42%——

According to the China Mobile Internet User Behavior Insight Report 2014, the average daily contact time between mobile phone and Pad media accounts for 42%.——

风高放火天。 

何妨以移动互联网营销二向箔,血洗一切既得利益者,还商业以文明。 

High winds set fire to the sky.

Why not use mobile Internet to market two-way foil, to wash all vested interests, and to civilize business?

来龙——移动互联网营销及当今时代 

Lailong-Mobile Internet Marketing and Today's Times

效果=数量*质量 

Effectiveness = quantity * Quality

随上述恒等式回溯三大营销时代: 

With the above identities, we can trace back to the three marketing times:

1、传统营销时代 

1. Traditional Marketing Era

营销效果=见面数*成交率 

Marketing Effectiveness = Number of Meetings * Transaction Rate

见面数:与更多顾客见面。 

Meet: Meet more customers.

伎俩可以是: 

The trick can be:

传统广告,如秦池怒夺央视标王,引起轰动效应,举国皆知。 

Traditional advertisements, such as Qin Chi's angry capture of CCTV's icon king, have caused a sensational effect, which is well known throughout the country.

销售铁军,如史玉柱「总攻令」,巨人一夜铺满50万商场。 

Sales of Iron Army, such as Shi Yuzhu's "General Attack Order", the giant overnight paved 500,000 shopping malls.

黄金地段,如麦当劳紧邻肯德基,先抢商圈,竞争。 

Golden areas, such as McDonald's, are close to KFC. They compete in the business circle first.

深度分销,如可口可乐无处不在,从食杂店到大卖场。 

Deep distribution, such as Coca-Cola, is everywhere, from grocery stores to supermarkets.

成交率:把更多顾客说服。 

Trading Rate: Persuade more customers.

伎俩可以是: 

The trick can be:

攻心话术,「 销售技巧有哪些?」 

What are the sales skills? "

奇葩堆头,那堆货码得风情万种。 

Wonderful flowers piled up, that pile of cargo yards have a variety of customs.

品牌集群,买日化谁绕得开宝洁? 

Brand Cluster, who can get around P&G?

…… 

总之,传统营销核心在销售空间、销售人员——注定沦为资源密集型、劳动密集型产业。 

In a word, the core of traditional marketing is sales space and salesmen, which are destined to become resource-intensive and labor-intensive industries.

2、互联网营销时代 

2. Internet Marketing Era

营销效果=流量*转化率 

Marketing Effectiveness = Flow * Conversion Rate

流量:让更多顾客访问。 

Flow: Let more customers visit.

伎俩见旧文「 网络营销精髓? 」,无非: 

See the old article "Essence of Internet Marketing? ". It's nothing more than:

自建流量入口(自媒体):品牌官方微博,品牌官方微信…… 

Self-built traffic entrance (self-media): Brand official Weibo, Brand official Weibo...

购买流量入口(付费媒体):百度竞价;淘宝钻展、直通车;腾讯广点通…… 

Purchase traffic entrance (paid media): Baidu Bidding; Taobao Diamond Exhibition, through train; Tencent Wide Point Tong...

扶植流量入口(口碑媒体):有礼故分享;有份故分享;有感故分享;有用故分享…… 

Foster traffic entrance (word-of-mouth media): share courteously; share with others; share with others; share with others; share with others; share with others for their own sake...

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